Movie stars have the Academy Awards, television professionals have the Emmy Awards and PRSA Phoenix public relations members have the Copper Anvils Awards. As one of the highest honors in our industry, winning this award shows true excellence in a campaign or tactic. It is a grand night in public relations. Since its existence, it has unveiled hundreds of winning programs that have solved problems, changed opinions and created business opportunities. Are you planning to submit your tactic or campaign and need to fine-tune your entry? Check out these tips below for creating an award-winning submission. [Click below for more]
I just discovered GlobalWebIndex, and I must say if you’re in charge of social media management or social media marketing then I hope you’ve bookmarked its blog (and, of course, ours, too!). GWI is the world’s largest study on the digital consumer. It’s more important than ever to understand the digital consumer because the competition for a brand to win an audience’s attention is steep. According to WGI, in the past 30 days, 97 percent of online adults aged 16-64 say they have visited or used a social network. A brand could construct the most engaging, compelling, attention-grabbing content, but if it doesn’t understand then audience then that brilliant post or tweet will dissipate into the internet’s black hole. When I first wanted to write a blog post about how to improve a social media presence, I had a different plan for the direction I wanted to take. Click below for more.