June 28, 2016

Create a Winning 2016 PRSA Phoenix Copper Anvil Award Entry

Movie stars have the Academy Awards, television professionals have the Emmy Awards and PRSA Phoenix public relations members have the Copper Anvils Awards. As one of the highest honors in our industry, winning this award shows true excellence in a campaign or tactic. It is a grand night in public relations. Since its existence, it has unveiled hundreds of winning programs that have solved problems, changed opinions and created business opportunities. Are you planning to submit your tactic or campaign and need to fine-tune your entry? Check out these tips below for creating an award-winning submission. [Click below for more]
June 16, 2016

Improve a Social Presence with Big Data

I just discovered GlobalWebIndex, and I must say if you’re in charge of social media management or social media marketing then I hope you’ve bookmarked its blog (and, of course, ours, too!). GWI is the world’s largest study on the digital consumer. It’s more important than ever to understand the digital consumer because the competition for a brand to win an audience’s attention is steep. According to WGI, in the past 30 days, 97 percent of online adults aged 16-64 say they have visited or used a social network. A brand could construct the most engaging, compelling, attention-grabbing content, but if it doesn’t understand then audience then that brilliant post or tweet will dissipate into the internet’s black hole. When I first wanted to write a blog post about how to improve a social media presence, I had a different plan for the direction I wanted to take. Click below for more.
June 10, 2016

The Media Relations Sequence

Working in public relations at an agency means my workday is filled with multiple projects with multiple clients. Whether I’m helping a brand understand how to […]
June 3, 2016

Tips for New Graduates Entering the PR World

Graduating college is a true milestone in a person’s life, rightfully so. Earning a degree takes perseverance, hard work and dedication. For public relations graduates, it […]
May 27, 2016

Memorial Day Remembrance for Those Who Served

While many Americans, including us at HMA, will enjoy this Memorial Day weekend hanging by the pool, taking advantage of some great sales or even going […]
May 12, 2016

Let Your Inner Creative Spirit Run Wild

“I’m all for maturity, but we [PR pros] need the spirit of the creatives,” said Todd Cooley, APR, principal of Todd Cooley Company, at the 2016 […]
May 9, 2016

#MediaMonday – Mark Ragan

I’ve been reading PR Daily since I was a junior in college. I had just transferred into Illinois State University’s public relations program and joined the […]
May 6, 2016

Brands can be Influencers, too

If you think brands can’t have the same swaying power as media and industry experts, you should think again. Content marketing is used just about everywhere […]
April 26, 2016

2016 PRSA Western District Highlights

The 2016 PRSA Western District Conference, hosted by OC PRSA and held at the Hyatt Regency Huntington Beach Resort and Spa, sure did deliver. This was […]
April 20, 2016

Beach Bound for PRSA Western District Conference

Tomorrow I’ll be jet setting to Huntington Beach in California for the 2016 PRSA Western District Conference hosted by the Orange County Public Relations Society of […]