November 17, 2016

People AREN’T Mad About Cups? Part II

November 10th came and along with it came Starbucks red cups! The #RedCupsCountdown is over! And as promised, my follow-up blog post about the controversy that would inevitably surround Starbucks’ second holiday cups. [Click below for more]
November 14, 2016

#MediaMonday – Doug Towne

Today’s #MediaMonday comes from someone Sara just recently had the pleasure of meeting (and pitching!) at the 2016 SPJ Valley Publicity Summit in September. Doug Towne, a badminton champion, artist, and the editor of Arizona Contractor & Community magazine shares the story about how his publication came to be and how it has remained prominent in the building and architecture communities. [Click below for more]
November 7, 2016

#Media Monday – Ralph Zubiate

Today’s #MediaMonday comes from a longtime Valley media person, but someone who is still relatively new to the East Valley Tribune, just joining the staff as editor in April. Click the link to read his great profile.
November 3, 2016

People Are Mad About Cups…Again: Part I

November 1st usually means something very special to Starbucks cup season! This year though, Nov. 1st means green cups season (until Nov. 10th), and some people are very heated. [Click below for more]
October 27, 2016

Where Do You Get Your News?

An email from MSN showed up in my email recently. What really caught my eye though was when it said "MSN is your place for news." But is it? What is your go-to place for news? [Click below for more]
October 19, 2016

Samsung’s Galaxy Note 7 Crisis

You’ve probably heard about the nightmare Samsung has been dealing with for nearly the past two months. Their supposedly latest and greatest Android smartphone, the Galaxy Note 7, was anything but. [Click below for more]
October 11, 2016

Differing Opinions on Uber’s Crisis Communications

Recently, Abbie had an interview with the Phoenix Business Journal about crisis communications. One of the questions she was asked was to provide an example of a company that had responded well in a crisis and one that didn’t. [Click below for more]
October 6, 2016

Put the Phone Down – Physical Products Made For Apps

We spend too much time on our phones. Google it—there are tons of articles about it. But more recently, I think we’re going to start seeing a shift in using our phones less, and I think it most notably came with the launch of Pokémon Go. [Click below for more]
September 28, 2016

Snapchat’s Rebrand and Spectacles

Last month I wrote about how Instagram ripped off Snapchat’s Stories concept and how it was an incredibly smart move on Instagram’s part. Well, now Snapchat is rebranding itself while also taking another brand’s idea and making it better. [Click below for more]
September 20, 2016

SPJ Valley Publicity Summit Recap – With a Twist!

This past Saturday, I attended the 2016 Valley Publicity Summit, hosted by the Society of Professional Journalists Valley of the Sun Chapter. [Click below for more].