February 10, 2017

Planning for Public Relations

Yesterday, Rachel attended a breakfast event that was hosted by Accelerent and featured Hyrum W. Smith, creator of the Franklin Day Planner. One thing that Smith said that really stuck out to Rachel was that everyone should take 10-15 minutes every day to formally plan their day. But is this possible for PR pros to do? [Click below for more]
January 24, 2017

Public Relations for Tennis Players

Rachel's love of tennis drew her to an article about Nicole Gibbs and Serena Williams. She quickly had to replace her tennis visor with her PR hat while reading. [Click below for more]
January 13, 2017

#FlashbackFriday – What is Public Relations?

For some reason, there is always confusion surrounding what PR professionals actually do. Rachel tries to explain it once again. [Click below for more]
December 15, 2016
Leonardo DiCaprio Meme - HMA Public Relations

A Word By Any Other Name Wouldn’t Sound As Sweet

Are your headlines and subject lines attention-grabbing? See Rachel's blog post today for HMA's top 16 most eye-catching blog headlines this year. [Click below for more]
December 2, 2016

Do you love #FunFactFriday at HMA Public Relations?

It's the end of the year and the time when PR pros enjoy making lists! So Rachel thought it would be fun to do a #FunFactFriday list with the staff at HMA PR. [Click below for more]
November 18, 2016

Public Relations for Unusual Campaigns that Rock

HubSpot created a list of 14 unusual ad campaigns that were unique and effective. Rachel shares which are her faves. What do you think should be added?
November 10, 2016

Event Marketing and Public Relations for Live Nation

The PRSA Phoenix luncheon yesterday was a huge “hit” (literally) with Danielle Engel, vice president of marketing in the Southwest for Live Nation. I first met Danielle about four years ago with the work that we do with the Ak-Chin Indian Community. At the time we were working on a press event for the renaming of the Ak-Chin Pavilion and I knew right away that Danielle was amazing!
October 31, 2016

#MediaMonday – Kara Morrison

Today's #MediaMonday features Kara Morrison, editor of Raising Arizona Kids (or RAK) Magazine. Kara is relatively new to RAK Magazine, having just become editor five months ago, but she is no newbie to being a person of the media. [Click below for more]
October 28, 2016

Go Live With That Video

Live streaming is changing the game of traditional video. Not only does it increase engagement, but there are also different rules that should be applied to live video than something that is just uploaded to YouTube. [Click below for more]