April 6, 2018
External

Internal vs. External Crisis Communications

“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. But is it really that easy?
March 29, 2018
Day

What Is In a Day?

Come to find out, there really is a day for everything! Get to know the HMA team a little better and by checking out what our favorite days are!
March 23, 2018
Toys 'R' Us

Public Relations for Toys ‘R’ Us

Earlier this week, Rachel's son informed her that she should no longer shop on Amazon Prime as it's bankrupting small businesses. And here are her thoughts on this.
February 27, 2018
Mavericks

Three Tips for Responding to a Crisis Situation

Last week news broke in a Sports Illustrated story about the Dallas Mavericks and the “accepted” culture of sexual harassment and misconduct. Rachel is sharing three tips for responding to this particular crisis situation, Mark Cuban’s response and how Cuban should move forward.
February 23, 2018
Blue Twitter Cartoon Logo - HMA Public Relations

Twitter Analytics Takeaways

Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it. So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt.
February 15, 2018
Stacked Newspapers - HMA Public Relations

How to Get Published By Forming Relationships

Some may believe that you can get published in top media outlets in one fell swoop. But Rachel thinks that this is not usually the case. [Click below for more]
February 9, 2018
Yelp Cartoon - HMA Public Relations

Is the Customer Always Right?

When it comes to bad Yelp reviews, there is a proper way to respond to them and utilize the information to make the experience better for everyone. [Click below for more]
January 26, 2018
TidePod Challenge - HMA Public Relations

Warning: Don’t eat that Tide Pod

In light of the crazy Tide Pod Challenge epidemic, communicators are wondering if over-communicating needs to be the new communicating. [Click below for more]
January 19, 2018

Volunteering – No Pain, No Gain

Volunteering and giving back to my community are very important to me. I think that we should all take the time to give our “treasure, time […]
January 11, 2018
Fake News

Facebook Plans to Focus on Issues Including Fake News

Facebook CEO, Mark Zuckerberg, has made a New Year's resolution that is making news by announcing that he plans on fixing Facebook's fake news problem. [Click below for more]