July 9, 2020

What are some successful marketing tactics amid COVID-19?

A recent study from CMO surveys reports how consumer behavior has evolved amid the pandemic. Follow the link to learn about the most successful marketing tactics during these times.
June 24, 2020

The Associated Press updates on race-related coverage

The AP Stylebook, like many other companies, reviewed its policies on race, and has made a few stylistic changes to race-related coverage. Click the link to read about the updates.
June 11, 2020

Boundaries for Coverage

What tools do you use to help you place a story? While creating a media list for an unfamiliar area, Marissa found success by creating her own map. Click to read more!
June 5, 2020

How harmful is social media?

Social media is making it easier for its users to spot mal-information by adding banners to educate and decelerate the spread of harmful information. Read more...
May 29, 2020

#FunFactFriday – Fighting June Gloom

Its #FunFactFriday! Whether you need to beef up next months marketing calendar or just need something to look forward to this summer, Marissa has comprised a list of fun facts about the month of June. Click the link to read!
May 19, 2020

#TipForTuesday – Sharing your story on social media

For today's #TipForTuesday, Marissa shares her insights on how to create engaging posts for your social media stories. Click the link to learn more.
May 12, 2020

#TipForTuesday – How to pitch during a pandemic

How do you pitch during a pandemic? Marissa offers some advice on how to alter your approach for maximum coverage. Click the link to read more.
May 6, 2020

#WhatisWednesday – What is a new normal?

For today's #whatisWednesday, we're asking what is a new normal? As businesses begin to reopen how should they be communicating with their customers? Click the link to read more.
May 1, 2020

COVID-19 Marketing

It's #FunFactFriday! Today, we're taking a closer look at the ways organizations have changed their messaging to align with COVID-19 marketing measures. Click the link to learn more!
April 24, 2020

Health communications through telehealth

As COVID-19 forces change on many industries, healthcare is becoming more accessible remotely. Read more about the challenges that face telehealth during the virus.