September 10, 2020

The Power of Surveys

How often do you fill out surveys? You can be helping out businesses more than you know by taking a few minutes to give your opinions. Read more...
September 2, 2020

Working from Home in California

Marissa decided that California would be her "home" for the week while working from home and has come across a few interesting things while touring the city. Click to read more.
August 25, 2020

Checklist for Overcoming Writer’s Block

What new rituals have you created while working from home? Marissa found she is able to focus better during her writing sessions after running through a productivity checklist. Click the link to read!
August 20, 2020

Marketing to The Younger Generation

How is marketing to Gen Z different than to Millennials? Click the link to see examples of how brands have successfully marketed to the younger generation.
August 12, 2020

The reason advertisers are holding Facebook accountable

During July, more than 1,000 brands including Coca-Cola, Walgreens and Disney decided to halt advertising on Facebook to #StopHateForProfit. Click to read more about the impact this has on advertising.
July 23, 2020

News consumption amid the pandemic

How has your news consumption changed since the onset of COVID-19? A recent study from Northwestern University reveals how news consumption during the pandemic has changed. Click the link to read more.
July 15, 2020

What are the elements to a social media calendar?

For today's #WhatIsWednesday, we're going over the types of things we like to add to our client's social media calendars. Click the link to read more...
July 9, 2020

What are some successful marketing tactics amid COVID-19?

A recent study from CMO surveys reports how consumer behavior has evolved amid the pandemic. Follow the link to learn about the most successful marketing tactics during these times.
June 24, 2020

The Associated Press updates on race-related coverage

The AP Stylebook, like many other companies, reviewed its policies on race, and has made a few stylistic changes to race-related coverage. Click the link to read about the updates.
June 11, 2020

Boundaries for Coverage

What tools do you use to help you place a story? While creating a media list for an unfamiliar area, Marissa found success by creating her own map. Click to read more!