July 16, 2013

How Brands Become Icons- A Lesson from our Furry Friends

Using cats as a way to brand a product? No way. These were my thoughts before reading PR Daily’s “Herding cats? Tough. Branding with them? Let’s […]
June 28, 2013

#FINDERBINDER Friday-Subscriber Spotlight

It’s the last Friday of June which can only mean one thing—it’s FINDEBINDER Friday! By this time, I am sure you all are familiar with the […]
June 19, 2013

Lessons learned from LeBron James about how to be a better team mate

What? The girl who infamously despises LeBron James is now saying there is something to be learned from LeBron James? I know, I know –it may […]
May 17, 2013

How Not to Handle a Crisis Situation with Social Media

Social media can either be a business’s best friend or its worst enemy when it comes to a potential crisis. Just take the recent Facebook meltdown […]
May 3, 2013

Is Data-Driven Decision Making Good For Your Business?

Last month I attended the Public Relations Society of America’s Western District Conference where Carla Sandine, owner of Highway Twenty, taught all about “The Data-Driven Approach […]
April 26, 2013


If you’ve ever been asked to create a media list, than you are well aware of how intimidating it can be. Where do I start? What […]
March 29, 2013

#FINDERBINDERFRIDAY – March Madness Edition

This month’s FINDERBINDER Friday is dedicated to all things “madness.” By now, you are probably well aware of the madness that’s been going on. No, we’re […]
March 14, 2013

What We Wish Scott Knew

Yesterday, Scott joined Paula Pedene from the Department of Veterans Affairs, Phoenix VA Health Care System, Laura Jordan from the Jordan Group, Peter Faur  from RightPoint […]
March 1, 2013


Thank goodness it’s Friday! Boy, it’s been a busy month here at HMA with tons of events and of course getting the 2013 edition of FINDERBINDERAZ […]
February 13, 2013

What is Wednesday- What are the Pros and Cons of Social Media in a Crisis Situation

Today, we can get news just about anywhere--including some of our favorite social media sites. In fact, it seems that nowadays, when a major crisis erupts, […]