June 19, 2019

How to market during Pride Month

June is Pride Month – a celebration of the LGBTQ+ community. This year is especially meaningful to LGBTQ+ people because it commemorates the 50th anniversary of […]
June 17, 2019

#MediaMonday – Christine Goodfriend

Today’s #MediaMonday features Christine Goodfriend, assignment editor at Fox 10 Phoenix. A crucial gear behind the scenes, she has been with Fox 10 for the better […]
June 7, 2019

#FunFactFriday – Summer Solstice

Summer is upon us! You know what that means: drinks by the pool, time to work on the perfect golden tan and overwhelming Arizona heat. As […]
May 31, 2019

Dare to be Deliberate

This week, I went to another monthly meeting for the PRSA Phoenix New Pros Mentorship Program. While the last meeting discussed PR as a lifestyle, this […]
May 22, 2019

Crisis communication in the time of YouTube

As the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is […]
May 21, 2019

Embracing a Cult Following

As Game of Thrones excitement dies down just days after the series finale, I can’t help but notice that references have been popping up everywhere – […]
May 17, 2019

Twitter: What not to do

The first step to doing social media right is knowing what not to do. While scrolling through PR Daily, I came across an article called “5 […]
May 16, 2019

Social media done right

When it comes to social media, creativity and originality are key to engaging with your audience. Over the last few weeks, I’ve noticed a few social […]
May 9, 2019

To like, or not to like

I was scrolling through Buzzfeed the other day when an article caught my eye: Instagram is hiding like counts from followers in a test to see […]
May 8, 2019

KTAR Tips and Trends Luncheon

Last week, I had the chance to attend the KTAR Tips and Trends Luncheon put on by PRSA Phoenix. Attendees had the chance to hear from […]