March 20, 2019

PRSA Western District Conference Redux 

We are three weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than […]
March 18, 2019

#MediaMonday – Dr. Adrian McIntyre

Today’s #MediaMonday comes to us from a new neighbor: Dr. Adrian McIntyre. McIntyre is the producer and host of Valley Business RadioX, which is located in […]
March 11, 2019

#MediaMonday – Merichelle Norwood

Today’s #MediaMonday comes to us from Merichelle Norwood of both She Forks PHX and New Times Food and Drink. So, Mer, time to share! Tell us […]
March 6, 2019

What is a Bylined Article?

Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and […]
March 4, 2019

#MediaMonday –  Nick Piecoro

It’s time for baseball.  And today’s #MediaMonday is from Nick Piecoro, who covers the Arizona Diamondbacks for The Arizona Republic and Nick was recently named […]
February 26, 2019

What is a media list?

In an effort to help folks understand the “secret sauce” of how we PR people do our jobs effectively, we’ve been writing posts on some of […]
February 25, 2019

#MediaMonday – Kim Quintero

Today’s #MediaMonday comes to us from Arizona’s Family’s own Kim Quintero. So, Kim, time to share! Tell us how you got your start in journalism? Tell […]
February 19, 2019

#MediaMonday – Christina Fuoco-Karasinski

Today’s #MediaMonday is special for a few reasons.   First, it’s technically posting on a Tuesday given Presidents’ Day was yesterday. And second, it is on […]
February 13, 2019

What is Story Mining?

If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used […]
February 11, 2019

#MediaMonday – Dr. Cacinda Maloney

Today’s #MediaMonday comes to us from Dr. Cacinda Maloney of, who is also a digital influencer, travel ambassador and columnist for Travelocity and #SuperCurator and […]