February 6, 2019

What are Key Messages?

There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these […]
February 4, 2019

#MediaMonday – Gabe Trujillo

Today’s #MediaMonday comes to us from Gabe Trujillo, a digital journalist at KPNX-TV, 12 News in Phoenix. Gabe covers the Valley community on the 12 News […]
January 30, 2019

The Business of Birdies

This week marks the 2019 Waste Management Phoenix Open presented by the Ak-Chin Indian Community (WM Phoenix Open). In celebration of “The Greenest Show on Grass,” […]
January 28, 2019

#MediaMonday – Mallory Gleich

Today’s #MediaMonday comes to us from the new editor of Arcadia News, Mallory Gleich. Tell us how you got your start in journalism? I’ve been writing […]
January 21, 2019

#MediaMonday – Connor Dziawura

Today’s #MediaMonday comes to us from Connor Dziawura, who not only serves as assistant editor for the West Valley View, but as a contributing writer for […]
January 14, 2019

#MediaMonday – Zahid Arab

Today’s #MediaMonday comes to us from one of the best-dressed staffers at Arizona’s Family (both for CBS 5 and KTVK TV 3), Zahid Arab. Wait a […]
January 10, 2019

What is a Segment Sheet?

Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news […]
January 3, 2019

New year, new inspiration

For many of us, this week marks a return to work after several days out of the office with family and friends. Whether back refreshed and […]
December 17, 2018

#MediaMonday – Bryan James  

Today’s #MediaMonday comes to us from Bryan James of Yavapai Broadcasting and Verde Valley Television, which includes The Q 102.9, KKLD 95.9FM, KVRD 105.7FM, KVNA-FM 100.1FM, […]
December 14, 2018

What is a Media Advisory?

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, […]