February 19, 2019

#MediaMonday – Christina Fuoco-Karasinski

Today’s #MediaMonday is special for a few reasons.   First, it’s technically posting on a Tuesday given Presidents’ Day was yesterday. And second, it is on […]
February 13, 2019

What is Story Mining?

If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used […]
February 11, 2019

#MediaMonday – Dr. Cacinda Maloney

Today’s #MediaMonday comes to us from Dr. Cacinda Maloney of PointsandTravel.com, who is also a digital influencer, travel ambassador and columnist for Travelocity and #SuperCurator and […]
February 6, 2019

What are Key Messages?

There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these […]
February 4, 2019

#MediaMonday – Gabe Trujillo

Today’s #MediaMonday comes to us from Gabe Trujillo, a digital journalist at KPNX-TV, 12 News in Phoenix. Gabe covers the Valley community on the 12 News […]
January 30, 2019

The Business of Birdies

This week marks the 2019 Waste Management Phoenix Open presented by the Ak-Chin Indian Community (WM Phoenix Open). In celebration of “The Greenest Show on Grass,” […]
January 28, 2019

#MediaMonday – Mallory Gleich

Today’s #MediaMonday comes to us from the new editor of Arcadia News, Mallory Gleich. Tell us how you got your start in journalism? I’ve been writing […]
January 21, 2019

#MediaMonday – Connor Dziawura

Today’s #MediaMonday comes to us from Connor Dziawura, who not only serves as assistant editor for the West Valley View, but as a contributing writer for […]
January 14, 2019

#MediaMonday – Zahid Arab

Today’s #MediaMonday comes to us from one of the best-dressed staffers at Arizona’s Family (both for CBS 5 and KTVK TV 3), Zahid Arab. Wait a […]
January 10, 2019

What is a Segment Sheet?

Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news […]