August 23, 2019

Why is the media important to your business?

Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.
August 7, 2019

2019 Rocky Mountain Emmy Nominees Announced

The 2019 Rocky Mountain Emmy nominees have been announced, including an HMA client segment that has been nominated in two categories. Check out who else is on the list.
August 6, 2019

What is a contact report?

Alison shares her PR expertise by taking us through the PR Toolbox, this time explaining the contact report.
July 29, 2019

#MediaMonday – Suzanne Koch

Today’s #MediaMonday comes from Suzanne Koch, who serves as a writer/editor for AZ Foothills and as editor of its InMexico Magazine. So, Suzanne, time to share! […]
July 17, 2019

What is a boilerplate?

For the past several months, we have been exploring the PR Toolbox, full of tactics that make up a public relations campaign. Now, meet the boilerplate.
July 9, 2019

All businesses need a crisis communications plan

All businesses need a crisis communications plan. Are you prepared if something bad happens? Let HMA help you with your crisis planning needs.
June 21, 2019

Public Relations is about Real RelationSHIPS

In public relations, success is based just as much on your ability to develop real relationships as it is on your professional skills. Alison shares ways to help develop real bonds in the workplace.
June 13, 2019

What is Media Training?

Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.
June 4, 2019

Tips on pitching the media, part two

After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media.
May 30, 2019

Tips on pitching the media

In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media.