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For years, attorneys have been publishing a steady stream of client alerts, newsletters, articles and other forms of content.  And there is ample evidence that suggests digital/social media tools have gotten more mainstream at law firms, large and small (State of Digital and Content Marketing Survey, 2014; ALM Legal Intelligence).

HMA has worked with a variety of different firms over the years and as digital media continues to grow in usage and credibility, we are seeing attorneys and their clients increasingly turning to these content sites to obtain news, conduct research, and deepen professional networks .

Information gathered from both in-house counsel and marketing teams at law firms suggest that savvy attorneys should build content strategies that intentionally focus on content that is aligned with your practice’s strategic priorities; enhance the consistency and quality of your content; and ensure that your content reaches its target audience.

It can be hard for content to stand out at a time when so much of it is flooding our computer screens, inboxes and mobile devices. Attorneys can definitely benefit by delivering information that readers find essential and will be compelled to share.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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