Are your Pitches Trash?
As much as this pains my enormous ego to write: Yes, some of my pitches are probably sitting in one or more reporter’s “trash” bins this very second.
That is because there is no “one right way” to pitch someone a story.
I know. I know. Duh.
We’ve all heard it before, and I certainly preach this until I am blue in the face in our office: know who you are pitching; read/watch their work; don’t dare pitch the wrong beat; tailor the pitch; engage outside of the email world.
I actually came across a pretty good blog post from Constance Aguilar of the Abbi Agency (not to be confused with HMA, who many have jokingly called Abbie’s agency) on Bulldog Reporter this week that detailed out some other tips without sounding like the same old song and dance. Bonus points to Aguilar for finding a way to use both the terms “inner sociopath” AND “Captain Obvious” the post. Check it out here. Abbie also wrote a post last week, available here, in response to a story lambasting public relations agencies as a whole and their poor pitching techniques. (Obviously, she disagreed with the article. But I digress.)
Look, sometimes even by doing all of our research AND tailoring information, your pitches will still be trashed. But, by being smart about what we are writing and to whom (and WHY!), it will only be the pitches trashed now and then – not your reputation as a PR person.