Alison Bailin has a gift – a gift for trivia. From movie quotes to breaking news, there is no detail too small and no story too big. Bailin gets the scoop and keeps everyone in the loop.
Alison is a senior account executive at HMA Public Relations, keeping the news media in the know and keeping her clients in the news.
Admittedly called a “know-it-all” in elementary school, Alison is a steel trap for knowledge; a steel trap that paid off when she graduated from Horizon High School in Scottsdale, Ariz. in the top five percent of her class and received a scholarship to ASU. Originally planning on following in the footsteps of her consultant father, she started her college career as a business major, but when her interest in writing and public speaking FAR outpaced her interest in accounting and statistics, she knew it was time for a radical change.
By chance, Alison had a class near the Walter Cronkite School of Journalism and Mass Communications building at ASU. Curiosity led her to sign up for a few classes, and she found her calling. Public relations has afforded Alison the opportunity to stretch her writing skills while utilizing her talent for current events and trivia.
After becoming a bonefied PR major, Alison joined the Public Relations Student Society of America, which led her to successful internships throughout her college career. It was not until a chance football game at her alma mater Horizon High School that she found her way to HMA.
With the baby of the Bailin family playing varsity football for Horizon, Alison rarely missed a game. And with a son also on the team, Scott Hanson - the “H” in HMA - rarely missed one either. It wasn’t too long before Alison scored an interview with Scott and his prestigious firm.
An HMA team member since early 2004, Alison has worked her way up from an account coordinator to a senior account executive, participating on award-winning accounts in the restaurant, real estate, retail, non-profit, professional services, governmental and healthcare fields. She is a member of the Public Relations Society of America where she volunteers with its media breakfast and monthly luncheon programs and is a member of its professional development cluster. She also participates on the board of governors for the National Academy of Television Arts and Sciences Rocky Mountain Chapter (NATAS) and helps plan the local Emmy Awards.
Alison believes that the key to effective public relations is not just working with the media, but relating to them – after all, they are people too. Who are they? What do they want? Why do they want it? Once you know the answers to these trivia questions, the rest - I think someone once said in a movie – “is elementary my dear Watson.”