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Be sure to check the blog each Tuesday for a weekly thought, idea or nugget of knowledge from our team on topics from public relations and marketing to hygiene and horseplay!

Today's tip is dedicated to the House of Mouse: Turn on the Disney Channel before strategizing about your next marketing or publicity campaign.

Yes, the Disney Channel.

It remains the single best cross-promotional machine, bar none. I turned it on to watch the adorable Selena Gomez on Wizards of Waverly Place (don’t judge – the show is hilarious!) recently and found myself NOT fast-forwarding through the seven-minutes (!!!) of commercials, which included a behind-the-scenes tour of the next Disney TV movie; a music video from another Disney teen; information about new content on; an interview with Miley Cyrus; and a quiz from Disney representatives in other nations about fruit of all things!

Phew – by the time I got through the seven minutes, I forgot about Wizards and set my DVR for the new Disney TV movie while jumping online to check out the new contests and games for kids on The next day, I emailed my friends with kids and even sent them some links for the Disney things I had learned to show off as well…all of the sudden, I was spreading the Disney word!

The House of Mouse does it again. How can we do the same for our next campaigns?

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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