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I know we post a lot about networking, mostly because we so strongly believe in it.  Came across this blog post by Tom Kane, a legal marketing consultant, crediting another blog post by Martha Newman (lots of link love here) about the 20/20 rule of networking.  You can read Tom’s post by clicking here, but the bottom-line recommendation:

The best networking takes place 20 minutes before the event starts and in the first 20 minutes after it ends.

What do you think about that? Makes sense really.  Be there first, be the greeter, get to know everyone as they come in the door.  After the event, sure.  That’s when you’ll have some recapping to do, exchange information. 

I’ve always been an early arrival at most events and am going to try the “20 minutes after” theory at the next event.

Any more tips you can add on making the most of a networking situation?

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio


  1. Alison Bailin says:

    Last week, I used a new tactic. I was at a networking event where I knew ZERO people. So, I took my business cards and sassy personality to the event organizers and introduced myself as the “new girl.” They promptly helped me to meet about a dozen folks at the event. Immediately, I had a great new group of friends and connections. PS – thanks Flagstaff Chamber!

  2. Harvey Mackay says to arrive at an event early and go up and talk to the speaker/presenter. That gives the appearance that others should want to meet you, as well.

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