A Tip for Tuesday – Set Your Boundaries…Unless You Are An Idiot

#MediaMonday – Mike Dowling
October 4, 2010
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Often, HMA is asked to speak about digital communications. One of the most popular discussions we get into during these seminars, panels and workshops focus on setting boundaries.

You see, when trying to establish a presence in the digital communications realm, it’s hard to figure out where to start, what to say and what NOT to say.

We often tell our participants to set their own boundaries. And in most cases, that is a fantastic barometer.

Unless, of course, you are an absolute, complete, disgusting idiot.

Case in point?

Last week, there was a suicide at the University of Texas campus. Initially, it was even thought to be a school shooting. Can’t get more serious or grave than that.

Well, this past weekend, Texas was set to play Oklahoma in college football – always a fantastic rivalry game with major BCS implications.

And, apparently, one very stupid football player from Oklahoma has no boundaries on when it comes to preparing for a game on Twitter.

To help psyche himself up for the game against Texas, he actually tweeted: “Hey everyone in Austin, kill yourself.”

The tweet was removed moments later, as was the player’s twitter account. He has also been suspended indefinitely from the team. Oklahoma did win the game, however, 28-20.

So, take this as a lesson. Yes, set your own boundaries for what you want to do and who you want to be in the digital communications world. But, if you are an idiot that is what we will all see.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

1 Comment

  1. Sandra says:

    Wow, thank you for sharing that story. It just breaks my heart to hear things like that. I am sure he thought he was being funny. Some people just don’t think.

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