Events- groundbreakings, grand openings, festivals, fiestas…. while we all can agree we enjoy attending events, we don’t often think about what it takes to create an event. From creating a budget to deciding a theme and venue, events are notoriously difficult to plan and produce
Recently I had the opportunity to attend a webinar taught by none other than Abbie S. Fink, the queen of event planning.
How do I know this? Well, not only was I a student of Abbie’s in one of her online event classes but I also happen to know Abbie started her career in the events industry which made her the perfect person to teach the tips and tricks for planning events.
In the webinar hosted by BurrellesLuce (can be downloaded here) and moderated by Johna Burke, Abbie gave great insight on ways for PR professionals to use their communications tools to effectively promote events on all levels.
So here, take a tip or two from her webinar:
Events are an important aspect of any business. Whether a company party or creating a community get-together, it’s a great way to generate excitement and enthusiasm about your company, grow a business and strengthen the relationships between employees, clients and the community.