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Events- groundbreakings, grand openings, festivals, fiestas…. while we all can agree we enjoy attending events, we don’t often think about what it takes to create an event. From creating a budget to deciding a theme and venue, events are notoriously difficult to plan and produce

Recently I had the opportunity to attend a webinar taught by none other than Abbie S. Fink, the queen of event planning.

How do I know this? Well, not only was I a student of Abbie’s in one of her online event classes but I also happen to know Abbie started her career in the events industry which made her the perfect person to teach the tips and tricks for planning events.

In the webinar hosted by BurrellesLuce (can be downloaded here) and moderated by Johna Burke, Abbie gave great insight on ways for PR professionals to use their communications tools to effectively promote events on all levels.

So here, take a tip or two from her webinar:

  • Develop a PR plan that defines measurable goals and objectives
  • Choose an event that meets your needs as an organization
  • Create a timeline with basic tasks and tactics for accomplishing goals and objectives
  • Relationships are key to the success of your event. Make sure to work with the right individuals to help accomplish goals and reach your target audience.
  • Team up with the media and establish partnerships to run promotions prior to event.
  • Create a budget which includes soft costs, trades and sponsorships.
  • Build a team of volunteers and others you can count on to help create your vision for the event
  • Evaluate the success/effectiveness of event
  • Thank those involved.

Events are an important aspect of any business. Whether a company party or creating a community get-together, it’s a great way to generate excitement and enthusiasm about your company, grow a business and strengthen the relationships between employees, clients and the community.


Katie Snyder
Katie Snyder
A former HMA Public Relations employee.

1 Comment

  1. Interesting read. Thank you for providing a list of what to take away from this PR-based webinar including ensuring that your event can provide a theme that may develop good networking and business relationship opportunities.

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