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Today, we welcome back our Spring intern, Katie, to share with us a guest blog about improving one's writing skills. Katie, take it away!

NEWSFLASH – sap is best left to trees.

When it comes to developing quotes for product launches, announcements and other proactive media relations writings, snap is always a better way to go.

And, thanks to a recent PRSA webinar with Ann Wylie of Wylie Communications titled How to Write Moving Quotes and Memorable Quips, I now know how to take the sap out of anything I write – except maybe love letters, where anything goes.

Some tips from the pros:

  • Do be original
  • Do play on words
  • Do use metaphors and/or anecdotes
  • Do write something that would get YOUR attention
  • Don’t write jargon
  • Don’t use acronyms
  • Don’t blabber
  • Don’t overpromise
  • Don’t lie
  • Do watch the sarcasm
  • Do paint a picture with words
  • Do be playful but respectful
  • Don’t use LAW – lame-ass words

After the webinar, I asked some of my new co-workers for additional ideas as well:

  • Do personalize and customize
  • Not all quotes are created equal
  • Do determine the target audience
  • Do Ask others for input
  • Don’t overhype
  • Do offer something “new” rather than retreading information already presented in lead sentence

To my fellow communicators – what other tips can you offer to help eliminate the sap from quotes and other writings?


Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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