I just got back from a glorious vacation. Ten days in beautiful North Carolina. And because I was doing my best to stay unplugged during the trip, I came home to about 400 emails in my blog folder. I subscribe to quite a few blogs; most are updated on a daily basis. But the thought of reading 400 posts was a bit daunting. So the best way to determine which ones to read? Those that had the title of the blog post in the email subject line.
Which, I then realized, was not how we did it here at HMATime. So my tip today …. Include a brief description of the blog post in your subject (especially for your email subscribers) to help your readers make the determination if they’re going to open the post or not.