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Sing it with me now: “Head, Shoulders, Knees and Toes – Knees and Toes!

Today’s tip can’t help but remind me of this much-beloved song and dance I (and I am guessing you) used to do with my mom, teachers and other family growing up.

But for today’s purpose, it’s all about leadership – and how thinking about this tune can help you become a better leader.

You see, thanks to a visit from Mohammed Alauddin, a Hubert H. Humphrey Fellow at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, visiting Arizona from Bangladesh to share experiences and learn about the communications functions in the United States, there are four basic competencies of effective leadership:

  • Lead with the head
    • Offer strategic leadership to your team and clients by developing aptitudes alongside attitudes of the unit
  • Lead with the hands
    • Offer performance leadership to your team and clients by working alongside them and building a capable team that can perform as a cohesive unit
  • Lead with the feet
    • Offer moral and ethical leadership to your team and clients by earning and maintaining trust
  • Lead with the heart
    • Offer energy to your team and clients by staying focused and moving forward toward shared, defined goals

So, not quite the exact song, but will still hum it to myself each time I review these characteristics.

A special thanks to the Cronkite School for letting Alauddin be a part of our team in March. We learned so much about leadership, working as a team and the continued need to share such information from different cultural perspectives.

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio


  1. Stephanie says:

    I think I’ll remember it with help from my beloved childhood cartoon — “Head, hands, feet, heart! Our powers combined, we become Captain Communication!”

  2. Probably makes more sense than “Put your left hand in, put your left hand out, and move it all about…” Probably just a bunch of hokey pokey anyway.

  3. […] tip is again dedicated to a visit from Mohammed Alauddin, a Hubert H. Humphrey Fellow at Arizona State […]

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