I will never forget my one-year review at HMA Public Relations, where Abbie talked to me about my love for all things “micro.”
And it wasn’t a compliment.
To this day, I love “thinking small” and getting down and dirty with PR tactics.
Sure, I can develop a big-picture PR plan with the best of ‘em. Heck, I’ve even won awards for it. I CAN think big – but love thinking small. And I think it has made all the difference in my career as well as so many long-term relationships with clients, vendors and the media.
You know who also advises to think small from time to time – Dale Carnegie!
In Carnegie’s most recent book, How to Win Friends and Influence People in the Digital Age, his team discusses the importance of thinking small from time to time. I wanted to share two tips from the book that resonated with me in a major way:
Have you thought small today? Would love your thoughts on how thinking small can effect big changes.