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So, a few months back I did a book report on Brian Solis’ digital communications book Engage, which focused on how to be successful in the social media world by connecting with those who connect with you and building relationships with your own connection’s network friends. Basically, he calls on us to be “social media gold diggers.”

One problem – I tweeted and blogged all about the book, working to engage with Brian via Twitter and he didn’t once engage back. Basically, he committed one of his very own cardinal sins in the book!

That’s just the problem with some of the “celebrities” of the social media realm – they forget what made them so successful as communications practitioners in the first place…COMMUNICATING!!

Moving forward, I think that those who continue to engage will be those who continue to find success.

A great example of this?

Just last week, I saw a fun fact from celebrity blogger Perez Hilton and felt the need to tweet it out, thanking Perez for the tidbit and brightening my day. Within five minutes, Perez, who has more than 2.5 million followers on Twitter (compared to Solis’ 69,000), tweeted me back.

So, my tip for Tuesday – be more like Perez Hilton. Engage!

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio


  1. Brian Solis says:

    Sorry I missed your tweets. But for the record, I did see and share your book review…take a look: http://www.engagingbook.com/reviews (It’s in date order)

    Also, I use a separate account for engagement (@MrSolis) and I don’t employ a community manager like Perez to engage on behalf of my personal brand. I do what I can personally as often as I can…and that includes writing posts on a weekly basis that continue the learning where the book ends…

    Hope that helps to clear up the misperception of me not following my own words. Thanks again for the review!

  2. hmatime says:

    Thanks, Brian!

    That clarifies everything, and we are so proud you liked our “Marilyn Monroe” review of the book. We’ve since promoted the book to colleagues looking for better engagement techniques on a regular basis.

    And for this great proof of engagement, you will pretty much be the star of our #FollowFriday this week.

  3. David Landis says:

    Alison – I had the exact opposite experience with Brian. I found him online and asked him to be a guest speaker for Public Relations Global Network (www.prgn.com) and he got right back to me. I’d say he truly is engaged!

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