So today, in honor of last night’s Bachelorette finale special and sneak peak of spinoff “Bachelor Pad,” today’s tip for Tuesday is dedicated to two bachelors who were/are in the running for Ashley’s heart.
I am talking about shy winemaker Ben and his Greek doppelgänger Constantine. For those of you who do not watch The Bachelor and Bachelorette franchises (shame on you!), Ben and Constantine made the final three in the current Bachelorette season.
They also became fast friends and realized the benefits of a little cross promotion.
You see, I simply had to check out Ben’s Sonoma winery, Evolve, online while watching him profess his love for Ashley last week. Imagine my surprise to see that the small business did 99.9% of its sales in the California area. In fact, every single venue that sold their wine is located in California – except one.
Constantine’s restaurant, Giorgio’s, which is across the country in Georgia, is the ONLY supplier of Ben’s wine outside of California.
See for yourself.
I am guessing that after both are officially eliminated on the show (because JP is the clear winner), they will be headlining food and wine shows nationwide. It’s really a natural fit – and brilliant marketing move.
My suggestion – take the promotion to the next level and name a special wine in honor of Ashley:
I have some suggestions …
Any other suggestions for a Bachelor-themed wine for our blossoming business partners?