Chief amongst them is understanding the difference between a strategy and a tactic when developing a successful marketing communications plan.
And we aren’t the only ones.
In fact, we saw a very similar post from the fabulousness that is Nancy Myrland in one of her regular “Myrland Marketing Moments,” great nuggets of wisdom on marketing communications and business in perfect social media morsels.
She summed it up nicely here: You know these are only tools we're using, right? Have you decided what you are building?
So today’s tip for Tuesday is focused squarely on taking time to be the architect of your business.
Take the time to understand that just because you have a “hammer” and “saw” (tactics) doesn’t mean those are the right tools for a specific building project (overall public relations plan) – you need to spend some time determining how and why to use what – and where (the strategy).
In the public relations world, we have myriad tools – or tactics – at our fingertips, from news releases to media advisories to social media outlets to proactive story pitching to bylined articles…and the list goes on.
But each of these tools must have a plan, a process, goals and a strategy in order to mean a thing.
And this doesn’t just go for communications folks.
Abbie here in our office has a fabulous little sister (who is about 10 inches taller than her) named Sandy. Sandy is a physical education teacher.
Just imagine if Sandy brought out footballs, baseball gloves, jogging shoes and free weights for all of her kids…then asked them to go swim laps.
Great tools – her kids simply can’t use them.
So, no matter what your profession, how do you choose the proper tools for your building?
What’s your strategy?