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Today’s tip is dedicated to all of those wonderful people who put together newsletters and e-updates for their businesses, clients and organizations: Make sure your newsletter is something people want to read!

This may seem like a simple enough concept, but how do you ensure the information important to management is equally valued by employees? To help identify important content, try putting yourself in your reader's shoes. What stories and topics are interesting? What information will help them be both productive and happy employees? To help identify the topics that matter to readers, organize a focus group for employees to share their opinions. Use the opportunity to suggest story ideas for upcoming issues and judge their interest.

Once you have selected the most important stories and items, place them on the front cover. Also, use graphic elements like kickers, decks, sidebars, and pull quotes to make articles more visually appealing. Not sure what a kicker or deck looks like? Scan your local paper to learn various ways to format stories or consult a public relations professional.

For more tips about company newsletters, improving them and learning from them, click here.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

1 Comment

  1. Brian McLane says:

    I agree –
    Another thing is to keep it short.


    I had a client who is a Tile Manufacturer, and another one who is a real estate developer and flat out – I get their newsletter but I click delete right away. I don’t even have time to read the mobile marketing or other newsletters I get.

    I’m more interested in people’s personal blogs and find that it leads to business more often than something that’s sent to me via constant contact or vertical response.


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