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Anyone that provides a professional service should have a strategic client feedback program. This tip comes from the PRSA Counselors Academy session led by Nat Slavin of Wicker Park Group in Chicago and Melanie Green of Baker & Daniels in Indianapolis. By creating and implementing a formal program you will inevitably add wisdom and knowledge to your relationship. When clients have the chance to share with you concerns, challenges and yes, compliments, and you take that information and put it into action, the relationship can’t help but get better. So get out there and get some feedback.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

1 Comment

  1. […] many of you have a formal client feedback program? Maister outlines a 30-question form (pg. 85-86) discussing such things as approach to […]

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