Search Results for: book club
#Book Club — The Later Years
Scott Hanson | Jan 31, 2019
Imagine having such a profound impact on an industry that your teachings were still relevant nearly a quarter-century after you had died. That’s the case for Edward Bernays, the Austrian-American known as “the father of public relations.” At a recent gathering of PR pros, a fellow PRSA Fellow of mine, Paula Pedene, gave me a […]
READ MORE
Book Club – The Advantage
Abbie Fink | Jan 15, 2013
Welcome to the first post of the year in the ongoing HMA Book Club series. We haven’t had an entry in a while – lots of other great stuff on our blog, but we just haven’t had time for a book discussion. So we might as well start fresh in January, right? My friend Steve […]
READ MOREBook Club – “Return of the Gold: The Journey of Jerry Colangelo and the Redeem Team"
Alison Bailin | Aug 4, 2011
Each month, one member of the HMA team reads a book of his/her choosing and shares when he/she learned from the book during one of our staff meetings. While the book does not have to be specifically communications focused, we do like for our team members to be able to share nuggets of wisdom within […]
READ MOREBook Club – “Return of the Gold: The Journey of Jerry Colangelo and the Redeem Team”
Alison Bailin | Aug 4, 2011
Each month, one member of the HMA team reads a book of his/her choosing and shares when he/she learned from the book during one of our staff meetings. While the book does not have to be specifically communications focused, we do like for our team members to be able to share nuggets of wisdom within […]
READ MOREBook Club – The Toilet Paper Entrepreneur
Brittany Richardson | Apr 21, 2011
So it is my turn to review a book for the HMA book club. Stopped into Abbie’s office – she has a ton of books. She suggested The Toilet Paper Entrepreneur, a book about starting your own business. The author, Mike Michalowicz, is speaking at the upcoming Counselors Academy conference that she is chairing and […]
READ MOREBook Club – The Servant as Leader
Abbie Fink | Dec 15, 2010
Sometimes for our book club, we search high and low for the perfect fit. And sometimes, books just fall into our laps. This very thing happened to Alison when she began looking for her next book club book. At the same time, she was pitching a story for a client on a concept called servant […]
READ MOREBook Club: Managing the Professional Services Firm, David H. Maister
Abbie Fink | Oct 6, 2010
It is my (Abbie, that is) turn for the HMA Book Club – had gotten a couple recommendations and finally settled on Managing the Professional Service Firm. Our client, Brad Preber, managing partner at Grant Thornton, had it displayed prominently in his office and let me borrow his copy. The book addresses such issues as […]
READ MOREHMA Book Club – #EngageOrDie
Abbie Fink | July 28, 2010
Or, as I have subtitled it: My Social Media-Marilyn Monroe Epiphany Each month, Team HMA gathers round the fireplace (seriously, we have one in our office) while one of our team members gives book report. Each book must be focused on or about our industry, and each report is then offered to the community-at-large via […]
READ MOREBook Club – When Growth Stalls
Abbie Fink | July 14, 2010
Even though I graduated from elementary school quite a while ago and it’s summer break, I still can’t get away from book reports! But luckily, this one was enjoyable and quite useful for real life. Per Abbie’s recommendation, I read When Growth Stalls by Steve McKee, an old friend of hers. Here’s some advice to […]
READ MOREBook Club – Putting the "Public" Back in Public Relations
Abbie Fink | Apr 7, 2010
For this month’s (well, actually, last month’s) book report, I read Putting the Public Back in Public Relations, by Brian Solis and Deirdre Breakenridge. The book began by asking a painfully honest question: “What’s wrong with PR?” There was a laundry list of wrong things from an array of people, but the goal wasn’t to […]
READ MOREBook Club – Putting the “Public” Back in Public Relations
Abbie Fink | Apr 7, 2010
For this month’s (well, actually, last month’s) book report, I read Putting the Public Back in Public Relations, by Brian Solis and Deirdre Breakenridge. The book began by asking a painfully honest question: “What’s wrong with PR?” There was a laundry list of wrong things from an array of people, but the goal wasn’t to […]
READ MOREBook Club!
HMA Public Relations | Dec 29, 2009
Are you a trust agent? So the time came once again for me to be the “reader” for the next HMA Public Relations book club. Lots of positive chatter on Twitter about Trust Agents by Chris Brogan and Julien Smith. I figured I’d give it a try. And with a couple hours to kill on […]
READ MORE