Since social media has become a daily part of life and work, I always enjoy social media advice articles, to help better serve our clients on their social media channels.
Rarely do I agree with articles that tell you everything you should NOT be doing, I prefer articles on what you SHOULD be doing. However, this one was different. Alex Singleton, details five things that should be ditched in PR social media plans.
The five things you should shun in social media plans are:
Using every network to constantly, spontaneously post content.
Believing that social media alone will make you well known.
Doing social media for SEO purposes.
Producing ‘viral content.’
Measuring success by engagement.
After reading all of his explanations, I agree with all of these. You should not assume that social media will get you well-known overnight, and when using social media you should look not only at engagement to measure your success, but who is doing the engaging.
Social media is still relatively new, so I think it is hard to say what is right and what is wrong. But, if you go into it thinking all social media campaigns are going to make you a household name, you might want to reconsider your game plan.
What do you think of the article? Do you agree or disagree?