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Are virtual events worth the effort?
Marissa Baker | Sep 30, 2020
Have you hosted a virtual event during the pandemic? Marissa thinks that virtual events have the capacity to be just as successful as an in-person event. Click the link to read more!
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Baseball, Dogs and Apple Pie
Scott Hanson | Sep 29, 2020
America's favorite pastime is notorious for coming up with clever promotions, but how can they run promotions with no fans? Read more from Scott on how teams are still able to promote games through varied promotions.
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#MediaMonday – Amy McConnell
Alison Bailin | Sep 28, 2020
Happy #MediaMonday! Today feature comes from owner of East Valley Moms Blog, Amy McConnell. Before creating her site, she worked in PR for a decade. Learn more about Amy by clicking the link!
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#FunFactFriday – Fun Facts About Voting in Arizona
Marissa Baker | Sep 25, 2020
Early voting is not new to Arizonan voters but amid COVID-19, there are even more options to be heard by exercising your right to vote. Learn more about voting in Arizona in today's #FunFactFriday by clicking the link!
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How do you become a thought leader?
Alison Bailin | Sep 24, 2020
Becoming a thought leader takes more work than simply being an expert in a certain field. Read more from Alison on her process for successfully landing thought leadership opportunities for her clients.
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A Safety Measure or Window Dressing?
Scott Hanson | Sep 23, 2020
What safety measures are in place for high school sports? Football games resume next week but as a contact sport how effective can these protocols be? Click the link to learn more from the referee himself, Scott Hanson.
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Is it already Fall?
Autumn Jarrett | Sep 22, 2020
Happy fall ya'll! As summer comes to a close, Autumn Jarrrett reflects on the year and has a tip or two about how to be thankful heading into the autumn season. Click to read!
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#MediaMonday – Ellen O’Brien
Abbie Fink | Sep 21, 2020
Today’s #MediaMonday comes to us from Ellen O’Brien, reporter and photographer at the Jewish News. The Jewish News covers news of interest to and about the Jewish community throughout the Valley. So, Ellen, time to share! Tell us how you got your start in writing? Tell us your story! I’ve always loved writing. Growing up, […]
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Abbie Fink | Sep 21, 2020
Happy #MediaMonday! Today's feature comes from Ellen O'Brien, a reporter and photographer with Jewish News. Ellen grew up reading local newspapers and magazines and recently graduated from the Walter Cronkite School at ASU. Learn more about her and the types of pitches she is accepting by clicking the link.
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How to use influencers during the holiday season
Autumn Jarrett | Sep 18, 2020
Although it may still be well over 100 degrees most days in Arizona, the holidays are quickly approaching (I’m getting offers from Bath & Body Works for “The Perfect Autumn” and “Frozen Lake” scented candles, so it’s official). I have often wondered through the last several months, what will holiday shopping look like this year. […]
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Could it really be 100 days?
Abbie Fink | Sep 17, 2020
Yes, it has been 100 days since we re-set the clock on our work-from-home strategy. The HMA team made a valiant attempt to return to the office in early June. We had a detailed document outlining the steps we were taking to ensure we were safe in the office, protocols for meeting with clients, how […]
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How to Write a Winning Award Nomination
Alison Bailin | Sep 16, 2020
Among our more tactical service offerings at HMA is the preparation and submission of award nominations on behalf of our clients. Over the years, we’ve found the most successful nominations have a few things in common. Among them: Neither regurgitate the website content nor copy/ paste the boilerplate of the organization and expect to win. […]
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