August 30, 2019

I’m going to take my social media strategy to the old town road

Last week, we discovered that the average person uses social media almost two and a half hours every day.  So, it only makes sense to continually […]
August 29, 2019

Use Your Heart

I am someone who is always a sucker for a heartwarming story, so when I came across this story about Orlando International Airport surprising a mom […]
August 28, 2019

What is snackable content?

Social media trends come and go, but strategies for increasing engagement have a much longer shelf life. One of my favorite strategies is “snackable content,” or […]
August 27, 2019

Where do clients come from?

Public relations agencies rely on a steady stream of new clients; but where do they come from? Scott shares what he learned at a recent AAED luncheon about employment sectors in Arizona, that also double as PR hot spots.
August 26, 2019

#MediaMonday – Aly Walansky

Today’s #MediaMonday comes from Aly Walansky, a contributing writer for a dozen online publications, including, and, to name a few.
August 23, 2019

Why is the media important to your business?

Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.
August 22, 2019

Coaches need coaching, too

I recently had the opportunity to attend the annual Arizona High School Football Head Coaches pre-season meetings. Varsity high school football coaches from across the state […]
August 21, 2019

Those that do, teach

As the school year starts back up, Abbie is getting ready to teach another class for ASU. Read more about her journey from in-person to online teaching.
August 20, 2019

What motivates people to use social media?

Picture this: A room full of people and most of them are looking down at their phones.  It is a classic picture for 2019, so it […]
August 19, 2019

#MediaMonday – Dale Hellestrae

For this week’s #MediaMonday – and just in time for football season – we’re introducing Dale Hellestrae, color analyst for COX YurView’s prep football broadcasts and heard weekday mornings on NBC Sports Radio.