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I’m going to take my social media strategy to the old town road
Marissa Baker | Aug 30, 2019
Last week, we discovered that the average person uses social media almost two and a half hours every day. So, it only makes sense to continually evaluate and improve your social media strategy to ensure you are putting out the most effective social media content for your brand. PR Daily suggests that meme marketing is […]
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Use Your Heart
Autumn Jarrett | Aug 29, 2019
I am someone who is always a sucker for a heartwarming story, so when I came across this story about Orlando International Airport surprising a mom who had just dropped her daughter off at her Disney internship, I couldn’t help but smile (and maybe get a little teary-eyed). It all started when Madi tweeted the […]
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What is snackable content?
Annelise Krafft | Aug 28, 2019
Social media trends come and go, but strategies for increasing engagement have a much longer shelf life. One of my favorite strategies is “snackable content,” or bite-sized bits of information that help grab and hold the teeny tiny attention spans that fill social media. Snackable content is meant to be easily digestible, with a delicious […]
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Where do clients come from?
Scott Hanson | Aug 27, 2019
Public relations agencies rely on a steady stream of new clients; but where do they come from? Scott shares what he learned at a recent AAED luncheon about employment sectors in Arizona, that also double as PR hot spots.
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#MediaMonday – Aly Walansky
Alison Bailin | Aug 26, 2019
Today’s #MediaMonday comes from Aly Walansky, a contributing writer for a dozen online publications, including Today.com, MensHealth.com and FoodNetwork.com, to name a few.
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Why is the media important to your business?
Alison Bailin | Aug 23, 2019
Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.
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Coaches need coaching, too
Scott Hanson | Aug 22, 2019
I recently had the opportunity to attend the annual Arizona High School Football Head Coaches pre-season meetings. Varsity high school football coaches from across the state came to learn about upcoming rule changes, the continued emphasis on sportsmanship and to get some professional development. At HMA Public Relations, we have written extensively about how important […]
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Those that do, teach
Abbie Fink | Aug 21, 2019
As the school year starts back up, Abbie is getting ready to teach another class for ASU. Read more about her journey from in-person to online teaching.
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What motivates people to use social media?
Marissa Baker | Aug 20, 2019
Picture this: A room full of people and most of them are looking down at their phones. It is a classic picture for 2019, so it is no surprise that 45% of the world’s population uses social media, according to Famemass. On average, people are using social media almost an hour more now than they […]
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#MediaMonday – Dale Hellestrae
Scott Hanson | Aug 19, 2019
For this week’s #MediaMonday – and just in time for football season – we’re introducing Dale Hellestrae, color analyst for COX YurView’s prep football broadcasts and heard weekday mornings on NBC Sports Radio.
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How do you use public relations in your daily life?
Marissa Baker | Aug 16, 2019
Many people use public relations principles in their daily life but probably aren’t even aware of it. For instance, when posting a photo to Instagram or telling Facebook ‘what’s on your mind,’ you are giving yourself more exposure to the people that follow you. As I close in on the first month of my internship […]
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What role does Facebook play in workplace friendships?
Abbie Fink | Aug 15, 2019
Are you friends with your coworkers or employees on Facebook? A recent study by the Institute for Public Relations found that being friends on Facebook helps strengthen relationships at work. Read more!
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