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Dare to be Deliberate
Annelise Krafft | May 31, 2019
This week, I went to another monthly meeting for the PRSA Phoenix New Pros Mentorship Program. While the last meeting discussed PR as a lifestyle, this week we focused on how to streamline career choices to help meet professional goals, with the help of Linsey Careers’ Dare to be Deliberate Career Action Plan. The group […]
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Tips on pitching the media
Alison Bailin | May 30, 2019
In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media.
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Millennials, Gen Z’ers Have Love/Hate Relationship with Social Media
Abbie Fink | May 29, 2019
Millennials and Generation Z are expressing uneasiness and pessimism -- about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey. Explore their relationship with branding and social media.
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Incoming Inspiration
Scott Hanson | May 28, 2019
Scott subscribes to a few different e-mail blasts that come from people he knows Here are some of his favorites.
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Big Bang Media Training
Scott Hanson | May 23, 2019
HMA Public Relations regularly provides media training sessions for our clients. Media training is designed to help you work with the media instead of against them. These sessions include information regarding the media, what makes a good story and how to be a reliable resource for a reporter. In addition, these seminars often provide on-camera […]
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Crisis communication in the time of YouTube
Annelise Krafft | May 22, 2019
As the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is wildly popular among young people: vlogging. Vlogging, or video blogging, can be found all over YouTube, with its earliest forms dating back only as far as 2000. Vlogging is […]
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Embracing a Cult Following
Annelise Krafft | May 21, 2019
As Game of Thrones excitement dies down just days after the series finale, I can’t help but notice that references have been popping up everywhere – even at my favorite coffee shop. People far and wide have been taking advantage of Game of Thrones’ outrageous fandom. Starting with 2.5 million viewers in season one, the […]
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#MediaMonday – Arlyssa Becenti
Scott Hanson | May 20, 2019
Today’s #MediaMonday comes to us from the Navajo Nation, where Arlyssa Becenti covers the Navajo Nation Council for the Navajo Times. She was recently honored with a first place award from the Arizona Press Club for community local government reporting for her diligent and prolific watchdog reporting on the overreach of elected officials and the growing tensions with the Arizona attorney general.
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Twitter: What not to do
Annelise Krafft | May 17, 2019
The first step to doing social media right is knowing what not to do. While scrolling through PR Daily, I came across an article called “5 Twitter gaffes brand managers should avoid.” While each of the points are valuable, I am going to relay the top three I feel are the most important. You don’t […]
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Social media done right
Annelise Krafft | May 16, 2019
When it comes to social media, creativity and originality are key to engaging with your audience. Over the last few weeks, I’ve noticed a few social media accounts that are really doing it right. Here are the top three accounts that are rocking social media right now: CIA The CIA recently joined Instagram, with a […]
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What Are Your Road Warrior HABIT(s)?
Abbie Fink | May 15, 2019
In today's blog post, Abbie Fink reflects on Marcey Rader's business traveling tips. Read more by clicking the link!
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Where is the future workforce?
Scott Hanson | May 14, 2019
Where will we get our next wave of new-hires? “Disengaged youth” are going to be a stumbling block for employers in all industries.
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