May 31, 2019

Dare to be Deliberate

This week, I went to another monthly meeting for the PRSA Phoenix New Pros Mentorship Program. While the last meeting discussed PR as a lifestyle, this […]
May 30, 2019

Tips on pitching the media

In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media.
May 29, 2019

Millennials, Gen Z’ers Have Love/Hate Relationship with Social Media

Millennials and Generation Z are expressing uneasiness and pessimism -- about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey. Explore their relationship with branding and social media.
May 28, 2019

Incoming Inspiration

Scott subscribes to a few different e-mail blasts that come from people he knows Here are some of his favorites.
May 23, 2019

Big Bang Media Training

HMA Public Relations regularly provides media training sessions for our clients. Media training is designed to help you work with the media instead of against them.  […]
May 22, 2019

Crisis communication in the time of YouTube

As the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is […]
May 21, 2019

Embracing a Cult Following

As Game of Thrones excitement dies down just days after the series finale, I can’t help but notice that references have been popping up everywhere – […]
May 20, 2019

#MediaMonday – Arlyssa Becenti

Today’s #MediaMonday comes to us from the Navajo Nation, where Arlyssa Becenti covers the Navajo Nation Council for the Navajo Times. She was recently honored with a first place award from the Arizona Press Club for community local government reporting for her diligent and prolific watchdog reporting on the overreach of elected officials and the growing tensions with the Arizona attorney general.
May 17, 2019

Twitter: What not to do

The first step to doing social media right is knowing what not to do. While scrolling through PR Daily, I came across an article called “5 […]
May 16, 2019

Social media done right

When it comes to social media, creativity and originality are key to engaging with your audience. Over the last few weeks, I’ve noticed a few social […]