Our Blog

All About Cherry Blossoms

All About Cherry Blossoms

 |  Apr 12, 2019

Cherry blossom season is upon us! I’m sure you’ve been seeing these Instagrammable flowers all over the internet as they enter full bloom, with 6.4 million posts and counting under #cherryblossom. Unfortunately, it’s not so easy to race over to Japan to see them in their native habitat. Luckily, they have been found in the […]

READ MORE
Gone Phishing

Gone Phishing

 |  Apr 11, 2019

Just last week, I almost fell victim to a phishing scam. Someone emailed me, pretending to be a trusted colleague, and tried to convince me to buy them hundreds of dollars’ worth of gift cards. Luckily, I thought something smelled fishy (pause for laughter!) and was able to reveal the truth before making a huge […]

READ MORE
Board service is a time commitment, but worth it

Board service is a time commitment, but worth it

 |  Apr 10, 2019

I was chatting with my folks over the weekend and was running through the long (very long) to-do list I needed to accomplish before the start of the PRSA Western District Conference.  My pal Michelle Olson and I are co-chairing the two-day, sold-out conference here in Phoenix this week. My mom asked me if I […]

READ MORE
#TurnbackTuesday – PRSA Western District Conference Being Naughty

#TurnbackTuesday – PRSA Western District Conference Being Naughty

 |  Apr 9, 2019

With the PRSA Western District Conference beginning tomorrow in Phoenix, Alison is sharing learning from previous years’ events - this time bringing us back to 2012.

READ MORE
#MediaMonday – Robin Sewell

#MediaMonday – Robin Sewell

 |  Apr 8, 2019

Today’s #MediaMonday comes to us from Robin Sewell, host of Arizona Highways TV, which explores the people and places that make our state extraordinary.  The show airs on 3TV and CBS 5 in Phoenix, as well as KMSB and KTTU in Tucson and KYMA in Yuma. Robin, time to share: Arizona Highways Television is more […]

READ MORE
Boeing’s PR Flop

Boeing’s PR Flop

 |  Apr 5, 2019

Today we are featuring a guest post from our Public Relations Global Network partner in Seattle, Aaron Blank of the Fearey Group. This hits close to home for him:  “The 737 Max is built right outside my house— while the latest crash was in Ethiopia, the birthplace of Ermias, my son.” Click here for is Aaron’s […]

READ MORE
Young Sheldon Copies Young Abbie

Young Sheldon Copies Young Abbie

 |  Apr 4, 2019

We all have different stories about how we got into PR. While watching a recent episode of the popular CBS show Young Sheldon, one of my favorite shows, part of the storyline reminded me of how Abbie got her start in PR. Abbie’s story is that when she was in sixth grade, the school administration […]

READ MORE
Blazing Your Own Trail

Blazing Your Own Trail

 |  Apr 3, 2019

The last of the presenters in the inaugural season of the #ArizonaSpeakerSeries was Dr. Jane Goodall.  That’s right, the lady who lived with the chimpanzees. And today just happens to be her 85th birthday. And let me tell you, Dr. Goodall is one feisty lady. In July 1960, at the age of 26, she traveled […]

READ MORE
It’s a Family Affair

It’s a Family Affair

 |  Apr 2, 2019

As I’m sure you already know, my dad is local news maverick Steve Krafft, who just retired after 34 years of reporting. In all that time, he picked up a few tips that he passed on to me. Now, I would like to pass them on to you. Here are some tips from my dad: […]

READ MORE
#MediaMonday – Dara Fowler

#MediaMonday – Dara Fowler

 |  Apr 1, 2019

Today’s #MediaMonday comes to us from Dara Fowler, the publisher of EastM Magazine, which launches today! So, Dara, time to share! Tell us how you got your start? Tell us your story! I am actually a graphic designer. Been doing design and marketing for over 25 years! During those years many clients have been publishers […]

READ MORE
1 2