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What do employers look for on your social media?

What do employers look for on your social media?

 |  Mar 13, 2019

I do a fair amount of informational interviews.  These conversations with recent or soon-to-be college graduates are a great way for them to meet with potential employers without the pressure of a job interview.   There are some common questions that are always asked – What is a typical day look like? Why did you choose […]

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Taking It To The Street

Taking It To The Street

 |  Mar 12, 2019

Public relations programming is essential to the tourism and hospitality industry.  “Build it and they will come” just doesn’t work all by itself.   A destination is nothing more than an accidental stop-over if nobody knows about it. With that said, we in the PR industry still often find it difficult to explain to lay people […]

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#MediaMonday – Merichelle Norwood

#MediaMonday – Merichelle Norwood

 |  Mar 11, 2019

Today’s #MediaMonday comes to us from Merichelle Norwood of both She Forks PHX and New Times Food and Drink. So, Mer, time to share! Tell us how you got your start in writing? Tell us your story! I’ve always been a writer. In college, I was editor-in-chief of the alternative newspaper and interned at VIBE […]

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It’s not about the numbers

It’s not about the numbers

 |  Mar 8, 2019

When social media first started to become an important part of a communications strategy, we spent a lot of time figuring out how to increase the number of followers our various social media accounts had.  We strived to hit certain milestones (help us reach 1,000 followers).  We created incentives for people to like our page […]

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A Million Egos

A Million Egos

 |  Mar 7, 2019

HMA Public Relations has been involved with dozens of successful restaurant openings over the years. Projects like that are often short-term and high-energy and typically involve a healthy serving of media relations, community relations and special event planning.  They definitely get an agency’s adrenaline pumping. I was watching a recent episode of “A Million Little […]

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What is a Bylined Article?

What is a Bylined Article?

 |  Mar 6, 2019

Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and exceed client expectations on a regular basis. (If you missed prior posts, all are available below.) Today, we explore the bylined article. Many people confuse bylined articles with profile […]

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Social Media: Timing is Everything

Social Media: Timing is Everything

 |  Mar 5, 2019

Is there anything worse than creating the most perfect graphic for social media only to have no one like, comment or share? You spent time making sure the image was aesthetically pleasing, the text aligned with the key messaging, the font was crisp and easy to read, the colors matched the brand and the content […]

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#MediaMonday –  Nick Piecoro

#MediaMonday –  Nick Piecoro

 |  Mar 4, 2019

It’s time for baseball.  And today’s #MediaMonday is from Nick Piecoro, who covers the Arizona Diamondbacks for The Arizona Republic and azcentral.com. Nick was recently named Arizona Sportswriter of the year by the National Sports Media Association. Nick, time to share: My Career I’d like to say I was drawn to journalism because I was […]

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FunFactFriday: Spring Training

FunFactFriday: Spring Training

 |  Mar 1, 2019

Welcome to Spring Training in the desert! Before a team starts their 162-game schedule, players need to get into baseball shape and shake off the effects of a five-month layoff. Managers and coaches must evaluate their teams to decide who’s going to start the season. And us fans, well, we need another reason to drink […]

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