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Podcasting – the art of story
Abbie Fink | Feb 28, 2019
I’m teaching an intro to social media class at Phoenix College. My students included re-careering adults, returning students and typical college-age kids. Throughout the class, we are discussing a variety of different social media platforms and how they apply to small business. By the end of the semester, each student will have prepared a social […]
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Tour Guides Are Ambassadors
Scott Hanson | Feb 27, 2019
Whenever one of our HMA team makes a speech or we give a presentation, we usually practice it before we do it for real. We counsel our clients to do the same, sometimes serving as coaches. Practice can make perfect – or at least really good. On a recent trip, I had the opportunity to […]
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What is a media list?
Alison Bailin | Feb 26, 2019
In an effort to help folks understand the “secret sauce” of how we PR people do our jobs effectively, we’ve been writing posts on some of our favorite public relations tactics. (If you missed any, all are available below.) Today, we explore the media list. A media list is essentially a database. Today, it is […]
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#MediaMonday – Kim Quintero
Alison Bailin | Feb 25, 2019
Today’s #MediaMonday comes to us from Arizona’s Family’s own Kim Quintero. So, Kim, time to share! Tell us how you got your start in journalism? Tell us your story! I always wanted to work in TV News, even as a small kid. My dad, who worked at a men’s suit shop, frequently had customers who […]
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What is Crisis Communications at Sea?
Scott Hanson | Feb 22, 2019
HMA Public Relations has worked on some major crisis communication projects over the years. Sometimes we are a part of them even when we’re on vacation. This time, it was as the target audience. While on a recent cruise to Central America, I had the opportunity to watch a cruise ship’s leadership team spring into […]
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The Sky is Not the Limit
Abbie Fink | Feb 21, 2019
How does a less than stellar high school student find his way to college and eventually in space? By reading a book. Captain Scott Kelly, the most recent presenter at the Arizona Speaker Series, readily admits that he was not the best student and had it not been for the appealing cover of the book, […]
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#MediaMonday – Christina Fuoco-Karasinski
Alison Bailin | Feb 19, 2019
Today’s #MediaMonday is special for a few reasons. First, it’s technically posting on a Tuesday given Presidents’ Day was yesterday. And second, it is on a member of the media near and dear to my heart for more than 10 years now. It all started in the mid-2000s when HMA was working with […]
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Arizona: America's Valentine!
Kelsey Makings | Feb 14, 2019
Whether you love it, like it or want to run away and hide from it… it’s Valentine’s Day! And we in the Arizona desert have another special reason to celebrate this lovely day—it’s our official statehood day! In honor of the occasion, we have compiled some fun facts about the Grand Canyon state– On February […]
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What is Story Mining?
Alison Bailin | Feb 13, 2019
If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used tactics in our media relations toolbox now and then. (If you’re not, each is available below, and you can subscribe to our blog here.) One that folks most often […]
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Lessons I am Learning While Buying My First House
Kelsey Makings | Feb 12, 2019
Guess who is getting herself out of the rental game and into her first, real home? Yep, this martian millennial. As any home buyer will tell you, this is no doubt a painful experience. However, it is also very exciting and strangely satisfying. Here are some things I have learned from this very strenuous but […]
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#MediaMonday – Dr. Cacinda Maloney
Alison Bailin | Feb 11, 2019
Today’s #MediaMonday comes to us from Dr. Cacinda Maloney of PointsandTravel.com, who is also a digital influencer, travel ambassador and columnist for Travelocity and #SuperCurator and Travel Expert for Flip Board. Tell us how you got your started in journalism? Actually travel was the catalyst. I share my love of travel thru my writings about adventure, culture, […]
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I am a martian millennial
Kelsey Makings | Feb 7, 2019
As much as I hate to admit it, I fall right into the “millennial” category — albeit, only by a few years. According to assumptions, this means I am dangerously addicted to my phone, I don’t know a world without the internet and I have an unhealthy need for instant gratification. Some of this is […]
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