Our Blog

Back to the Future?

Back to the Future?

 |  Oct 31, 2017

As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.

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#MediaMonday – Dan Spindle

#MediaMonday – Dan Spindle

 |  Oct 30, 2017

I met ABC 15 morning and mid-day news anchor Dan Spindle a few weeks ago.  If you get up early enough, you can catch him anchoring ABC 15 Mornings from 4:30 - 7 a.m. and again at 11 a.m.   We both share a passion for Arizona sports and the civic pride that is evident in our state’s small towns.  He’s been nominated for Emmy awards and has been honored by the Associated Press for his anchoring.

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Public Relations is not Advertising…or Marketing

Public Relations is not Advertising…or Marketing

 |  Oct 27, 2017

Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite!

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Those Customer Service Skills Really Do Come in Handy

Those Customer Service Skills Really Do Come in Handy

 |  Oct 26, 2017

Like many of you, my first job when I turned 16 was working retail. I learned a lot of valuable lessons during my customer service days.

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Can You Recover From a Social Media Flop?

Can You Recover From a Social Media Flop?

 |  Oct 25, 2017

A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?

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PRSA Phoenix Covers Fake News

PRSA Phoenix Covers Fake News

 |  Oct 24, 2017

As part of the professional development opportunities HMA Public Relations provides, Rachel was able to attend the PRSA International Conference in Boston!

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#MediaMonday – Deb Krol

#MediaMonday – Deb Krol

 |  Oct 23, 2017

One of my favorite things about #MediaMonday is the chance to highlight freelance journalists.  Today’s journalist is Debra Krol  Deb is a Native American community journalist, writing about science and environmental issues, economic development, business, Native American art; and travel/tourism (both Native and mainstream).  She is a photojournalist and an artisan.

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Is a Major Comeback on the Horizon for Facebook?

Is a Major Comeback on the Horizon for Facebook?

 |  Oct 20, 2017

It seems as though Facebook is poised for a major comeback by planning to launch a new feature that will put the focus back on your friends' updates.

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ASU PRSSA: What I learned at National Conference

ASU PRSSA: What I learned at National Conference

 |  Oct 19, 2017

HMA was pleased to sponsor the ASU PRSSA chapter’s representatives at the international conference, including Taylor Bishop, shares her perspective here. [Click below for more]

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The Times are Changin’

The Times are Changin’

 |  Oct 18, 2017

The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? [Click below for more]

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No (Communications) Excuses

No (Communications) Excuses

 |  Oct 17, 2017

The advice Alison learned from Gloria Feldt at a women's leadership event last week is also good advice for people who are building their brands. [Click below for more]

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#MediaMonday – Tresa Tudrick

#MediaMonday – Tresa Tudrick

 |  Oct 16, 2017

Our #MediaMonday today is all about Tresa Tudrick, California native turned Arizona resident and reporter for KPNX-TV's Friday Night Fever. [Click below for more]

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