If I had to choose an overall theme of the 2015 Valley Publicity Summit, hosted by the Society of Professional Journalists Valley of the Sun Chapter, it would be to remain audience- focused, always. The panelists of media types, varying from the Arizona Republic, to Phoenix Home & Garden Magazine, to KTAR AM/FM, to the Phoenix New Times and more were unified with this statement. While #PRpros pitch a client, it’s that client’s client the media wants to focus on for a story.
The event was the most attended Valley Publicity Summit yet. At ASU SkySong, public relations professionals speed-pitched members of the media from a vast variety of media outlets, including:
There were many tips, gaffes, pet peeves, media updates and wholesome advice given throughout the day. Nevertheless, all discussions led to – the audience. The stories the media writes will always relate to the audience, so pitch accordingly. This is why it’s important to not only focus on your client when pitching to secure an interview, but see about having a customer of your client involved in the interview as well.
Also very important, before pitching begins, make sure your client has the availability for an interview .
WIIFM – What’s In It For Me. While this is the mantra of Raising Arizona Kids magazine, as stated by Mary Ann Bashaw, the same can be applied when pitching other media types. Think about how your story is relevant to the reader, listener or viewer.
Thank you to the Society of Professional Journalists Valley of the Sun Chapter and Mark Scarp for putting on a fantastic event. It really was the best Saturday morning in the Valley for media relations!