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Youtility – Be Helpful and Not “Hypeful”

Youtility – Be Helpful and Not “Hypeful”

 |  July 30, 2013

I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by the cover stating “why smart marketing is about help not hype,” so I figured this would be the perfect book to read for this month! And I was right. […]

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Youtility – Be Helpful and Not "Hypeful"

Youtility – Be Helpful and Not "Hypeful"

 |  July 30, 2013

I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by the cover stating “why smart marketing is about help not hype,” so I figured this would be the perfect book to read for this month! And I was right. […]

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#MediaMonday – Troy Barrett

#MediaMonday – Troy Barrett

 |  July 29, 2013

It’s a bird… Today’s #MediaMonday comes to us from Troy Barrett, who has recently returned to Phoenix and is a helicopter-reporter/photographer for KNXV ABC15.  Over the years Troy has worked in television news, primarily as a weather forecaster, anchor and reporter at stations in Oregon, Texas and Washington State. So, Troy, time to share! What […]

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Top 10 Reasons YOU Have a (NOT) PR Problem

Top 10 Reasons YOU Have a (NOT) PR Problem

 |  July 24, 2013

All too often, we see celebrities who have built brands for themselves get into major crisis communications situations for one reason or another (or many). And, when in crisis mode, the media all all all too often refer to the situation as a PR Problem, sometimes joking the PR team behind said celebrity should be […]

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#MediaMonday – Marlene Montanez

#MediaMonday – Marlene Montanez

 |  July 22, 2013

Today’s #MediaMonday comes to us from Marlene Montanez, editor of 202 Magazine. 202 Magazine is a full-color glossy community lifestyle publication providing inspiration for East Valley residents in the cities of Chandler, Gilbert, Mesa and Tempe, including the communities of Ahwatukee, Ocotillo and Queen Creek. So, Marlene, time to share! What do you want to […]

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#MediaMonday – Mary Hudetz

#MediaMonday – Mary Hudetz

 |  July 15, 2013

HMA has worked for more than two decades with tribal governments throughout the Southwest in helping them reach their communications goals.  It is often very rewarding and meaningful work that we are quite proud of. Today’s #MediaMonday comes to us from Mary Hudetz, vice president of the Native American Journalists Association (NAJA) and West Desk […]

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#MediaMonday – Mark Asher

#MediaMonday – Mark Asher

 |  July 8, 2013

I’ve never been accused of being a “girly girl.” In fact, I take great pride in the fact that I know more about NBA Playoff stats (where Lebron has proven in recent weeks that he will never match Mike – bwahahahaha) and the Notre Dame Fighting Irish’s on-going football team woes, than I do about […]

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