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Youtility – Be Helpful and Not “Hypeful”
I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by the cover stating “why smart marketing is about help not hype,” so I figured this would be the perfect book to read for this month! And I was right. […]
READ MOREYoutility – Be Helpful and Not "Hypeful"
I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by the cover stating “why smart marketing is about help not hype,” so I figured this would be the perfect book to read for this month! And I was right. […]
READ MORE#MediaMonday – Troy Barrett
It’s a bird… Today’s #MediaMonday comes to us from Troy Barrett, who has recently returned to Phoenix and is a helicopter-reporter/photographer for KNXV ABC15. Over the years Troy has worked in television news, primarily as a weather forecaster, anchor and reporter at stations in Oregon, Texas and Washington State. So, Troy, time to share! What […]
READ MORETop 10 Reasons YOU Have a (NOT) PR Problem
All too often, we see celebrities who have built brands for themselves get into major crisis communications situations for one reason or another (or many). And, when in crisis mode, the media all all all too often refer to the situation as a PR Problem, sometimes joking the PR team behind said celebrity should be […]
READ MORE#MediaMonday – Marlene Montanez
Today’s #MediaMonday comes to us from Marlene Montanez, editor of 202 Magazine. 202 Magazine is a full-color glossy community lifestyle publication providing inspiration for East Valley residents in the cities of Chandler, Gilbert, Mesa and Tempe, including the communities of Ahwatukee, Ocotillo and Queen Creek. So, Marlene, time to share! What do you want to […]
READ MORE#MediaMonday – Mary Hudetz
HMA has worked for more than two decades with tribal governments throughout the Southwest in helping them reach their communications goals. It is often very rewarding and meaningful work that we are quite proud of. Today’s #MediaMonday comes to us from Mary Hudetz, vice president of the Native American Journalists Association (NAJA) and West Desk […]
READ MORE#MediaMonday – Mark Asher
I’ve never been accused of being a “girly girl.” In fact, I take great pride in the fact that I know more about NBA Playoff stats (where Lebron has proven in recent weeks that he will never match Mike – bwahahahaha) and the Notre Dame Fighting Irish’s on-going football team woes, than I do about […]
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