November 30, 2012


We’re making a list and checking it twice….. That’s right! It looks like gifts will be coming a little bit early this holiday season! No, really. […]
November 29, 2012

Shadow Day for NAU Students

Nine Northern Arizona University PRSSA students made the trek down the mountain from Flagstaff recently to visit three Valley businesses, Fender Musical Instruments, HMA Public Relations […]
November 28, 2012

Why Customers Buy and Buy Again

I was going through some old files on the computer when I came across these notes.  I had attended a client’s sales conference several years ago […]
November 27, 2012

Teachable Moments

Thanksgiving morning was an amazing opportunity for my son Aiden (age five) and me.  We decided to volunteer with Aiden’s grandparents with the Salvation Army, delivering […]
November 26, 2012

Bloggers Behind Black Friday Business

Welcome back! Assuming you survived Thursday’s food binge, you may have been one of the millions of people to participate in Black Friday, the notorious day-after-Thanksgiving-sales […]
November 21, 2012

Leaders in the Sky

Last week I was able to participate in a once in a lifetime opportunity that quickly has become one of the top five most amazing things […]
November 20, 2012

Taking the Person out of Personalities

Happy National Name Your PC Day! (We at HMA love our obscure observational days and always make sure to mark our calendars for events like Newspaper […]
November 19, 2012

#MediaMonday – Jessica Parsons

Once upon a time—okay, in the mid-90s—there was a KTVK-3TV producer named Jessica Parsons. Enter music: A Space Odyssey, married to her own prince charming and […]
November 16, 2012

What Social Media is Not

Social media is a lot of things, but there are a lot of things it is not. It’s not advertising. It’s a place to share your […]
November 15, 2012

Lessons from the Community Yard Sale

I live in a small condo complex in South Scottsdale.  The kind of complex where the neighbors actually know each other (and like each other) and […]