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A tip of the promotional hat to Tony the Tiger's bosses over at Kellogg's for quite the promotional coup - landing Michael Phelps for the cover of their cereal brand over Wheaties!

I don't remember anyone landing major athletes for their cereal boxes over Wheaties - except for Flutie Flakes a couple decades ago.

And, as an added bonus, the PR team at Wheaties hit pay dirt in promoting the coup - another tip of the hat.

HMA Public Relations
HMA Public Relations
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