HMA is a full-service public relations firm, something we are extremely proud of. With that, we are often called upon to work with other marketing agencies, be them graphic design or advertising, to co-promote our clients. My bosses always refer to our knack for this as “playing in the sandbox well with others.”
Recently, I just started work on two projects with two advertising agencies, and I wanted to see what everyone out there on both sides of the coin thinks – has working with another agency on a project elicited a “two heads are better than one” mentality for you? Discuss and comment below.