Last week, I had the privilege of attending the Phoenix Business Journal’s Business Growth Conference and Expo. My favorite panel session was Advanced Social Media, facilitated by Mike Broomhead, featuring:
The white paper shares the best days and times to post on Facebook by industry, what type of content resonates best with Facebook users and posting strategies proven to increase interaction.
What are the key findings?
Don’t Sleep on the Weekends- The interaction rate for posts on weekends is 14.5% higher compared to weekday posts, however only 14% of posts are published on Saturdays and Sundays.
While Monday and Tuesday receive decent interaction rates, brands should avoid Wednesdays, when interactions is 7.4% below average.
Brand posts published between 8 p.m. and 7 a.m., which are defined as “non-busy hours,” receive 14% higher interaction than those that post between 8 a.m. and 7 p.m., which are defined as “busy hours.”
Post 1-2 Times per Day, Don’t Exceed 7 Times per Week. The key is not to bombard fans with too many posts, as Facebook News Feed Optimization often penalizes for this.
Keep Posts Under the 80-Character Brick Wall. It’s all about brevity on Facebook (even more so than Twitter). Posts with 80 characters or less receive 23% higher interaction than longer posts.
Senior Account Executive
Rachel is a native Arizonian, who enjoys spending time with her family, traveling, playing tennis, reading and social media. She’s a busy mom and is passing the idea of volunteerism onto her son.
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