Twitter was created in 2006 and gained a lot of popularity around 2010. While there are many good things that come from using Twitter as a business, there are just as many companies making headlines for bad Twitter choices.
It seems that more and more companies are tweeting something promotional, and then deleting it and deeming it ‘inappropriate’ or ‘offensive.’ This isn’t a problem with just businesses, but prominent people such as politicians, celebrities or the business owners themselves. But, in today’s world, once you tweet something offensive, you can bet that someone, somewhere has taken a screen-shot of it, and now that ‘poor judgment’ tweet lives on forever.
Once this tweet has been posted, it usually becomes some sort of crisis for them, while some companies recover, others do not.
We manage quite a few clients’ social media presence. We provide training to their teams to understand social and how engagement impacts their brands. We also talk about what happens when something we wish didn’t get posted does and how to handle it. We address the likelihood of someone else posting something about your brand that may not be flattering and what to do about that.
Would like to hear from other social media managers on your process. “Who Approves Tweets” in your business?