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White Out

Photo via nhl.coyotes.com

Certain cities have reputations for having great sports fans.  An example is the theme-party type atmosphere created by the National Hockey League’s Winnipeg Jets, now the Arizona Coyotes, back in 1985, when fans were asked to all wear white to a playoff game.

The “White Out” was born.  It was actually a response to the fans of the Calgary Flames, who staged a “C of Red” for their home playoff game against the Jets, but when the Winnipeg team won the series, the White Out became a playoff tradition.

Now we have many variations conjured up from sports information offices and PR departments of teams across the country.

At Arizona State University, there has been a “Black Out,” featuring both fans and the Sun Devils football team wearing all black. The first one occurred in 2011.

In Tucson, the University of Arizona held a “Red Out” in 2012, when the Wildcats wore red helmets, jerseys and pants and encouraged their fans to also wear all red.  It didn’t work, as ASU beat Arizona 41-34.

I was in Seattle recently, on a Friday before a Sunday home Seahawks game against the Denver Broncos.  The locals were participating in “Blue Friday” throughout the city, with almost everyone sporting a blue Seahawks jersey or some other azure outfit.  The governor even proclaimed it “Seahawks Blue Friday!”

While watching a recent Kansas City Royals World Series game against the San Francisco Giants, it was apparent in every crowd shot that the majority of the fans in attendance were wearing blue.  It was a great sight to see them “Bring Their Blue!”

Who else stages color-themed sporting events that create a PR homerun for the home team?

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

1 Comment

  1. David Landis says:

    In San Francisco, we are calling this month #OrangeOctober. Orange is the new black. Go, @SFGiants! Cheers, David

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