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The Bandwagon PR of Pokémon Go
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#MediaMonday – Tim Ring
July 18, 2016
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e5240d6d59c3351f7a0ac68dec836d95_f253I’ve been talking to job candidates these past couple days.  And almost all of them commented on the fact that I’ve been with HMA for 23 years. (Shows they read our blog!).  And without fail, they all asked me to expand upon what I said about technology.

I had mentioned that although technology has changed how we do what we do, the fact still remains that we still have to have a good story to tell.  But what I added to that was my strong belief that along with the use of technology comes a heightened level of responsibility.

These tools may afford us a quickness that we have never had before. But if we’re not careful and don’t take responsibility for what we’re sharing, it will come back to haunt us.

A new study by researchers at Columbia University and the French National Institute found that the majority of links shared on social media are passed along by people who haven’t read the content themselves . Now, that’s a bit frightening don’t you think?  How many times have you seen a catchy headline and just hit the retweet button?  I know I have.

So maybe nothing has really changed after all.  As communications professionals, shouldn’t we always take responsibility for what we are communicating?

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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