The social/digital component of the campaign includes a three-spot series asking “What Would Buster Do?” In each case, Posey demonstrates things he would not do when up to bat:
There are also two TV spots as part of the campaign:
They each wrap up with “Buster is a smart person -- and smart people get Esurance.” They are the brainchild of Leo Burnett USA as part of a larger, multi-platform communications effort.
I’m a baseball guy. Esurance is an official sponsor of Major League Baseball. Oh, and I’m in the spots with Buster! I’m the umpire. How’s that for calling ‘em like I see ‘em?