But if you haven’t and you’ve been living under a rock for the past 72 hours, here’s how it went down.
And boy did Sherman have a lot to say.
Sherman held nothing back, proceeding to yell in Andrew’s face -- and to the millions of Americans watching the postgame celebration -- about San Francisco 49ers quarterback Colin Kaepernick’s final pass in the end zone to 49ers’ receiver Michael Crabtree, which resulted in an interception and a trip to the Super Bowl for the Seattle Seahawks.
“I’m the best corner in the game. When you try me with a sorry receiver like Crabtree that’s the result you’re going to get," Sherman yelled. “Don’t you ever talk about me.”
Oh, but it gets better. When Andrews asked him who was talking about him, Sherman yelled some more.
“Crabtree! Don’t you open your mouth about the best,” Sherman yelled. “Or I'm gonna shut it for you real quick.”
Like the millions of Americans watching, I was shocked. Did that really just happen? I had to watch it again...and again. Yes, yes it did just happen.
My initial reaction was that Sherman looked like a poor sport, foolish and well, just down right crazy.
As communications professionals we know that talking bad about your competition in any form isn’t the best way to get noticed.
But after watching the 19-second rant more than once, I realized I was wrong…kind of. And, that there might be a couple communications tips we can actually take away from this now famous incident. Let me explain:
What do you think?
So, was Sherman’s rant poor sportsmanship or just a player finally getting real after a big win? Are there any other communications takeaways that we can learn from this and some of the other more famous interview meltdowns?