A few weeks ago, we posted a blog called “What is an Infographic” and explained how infographics are becoming increasingly useful in a world of short attention spans and attractions to bright, shiny things. The question was proposed if infographics should be used in lieu of news releases. It was decided here at the HMA Public Relations World Headquarters that an infographic can be a great “plus one” with a news release, but probably shouldn’t be sent stag.
- Make sure the infographic is relevant
- Give the blogger/reporter a few ideas based on your data
- Make the infographic easy to repost
- Make it about them – not you
- Create your own post others can share
While these are definitely all great tips, they reiterate our opinion that most infographics should not stand alone, but be a part of telling the larger story. Media kits, quarterly reports and otherwise mundane, statistical information can all benefit from the addition of an infographic.
One thing is for certain – don’t expect infographics to go away anytime soon. From print to digital media, infographics are easily adaptable, interesting and some of the visuals are nothing short of stunning.