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Any America’s Next Top Model Fans here?

(crickets)

I didn’t think so!

That’s because the show has completely gone off the rails – due in LARGE part to social media, and creator/host/narcissist Tyra Banks’ obsession with it.

Anyone who used to be a fan of the show, which is every girl reading this, will remember the that at its peak, the program balanced the hijinks of Adrianne Curry, Janice Dickenson, and Ms. Jay with insane photo shoots, unique locales and Nigel Barker. (I need not explain Nigel Barker to former fans.)

The show worked because it was BALANCED. It was COMPETITIVE. It was FUNNY.

However, scared of losing its touch as it became long in the tooth, Tyra mixed things up this year – and ruined the show forever.

A “student” at some prestigious Harvard continuing education program, Tyra has been learning about the evolving world of social media. And, like any true narcissist, she likes how shiny and new and pretty it sounded.

The result?

She fired the photo shoot director, Mr. Jay.

She fired the zany, lovable coach, Miss J.

She fired talented eye candy with an accent, Nigel. (sigh)

In their place, she over-invested in a “social media correspondent,” monotonous You Tube videos from viewers and twitter hashtags on screen every two seconds.

Gone are the hijinks, the photos and the fun. Instead, we get a bunch of whiney skinny girls talking about building their “brands” via social media.

And I am not alone with this opinion. Lots of folks are voicing their annoyance.

In fact, ratings are in a free fall.

I may be crazy, but I think this is one of the first instances where the powers that be should have NOT invested so heavily in social.

What say you?

 

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

2 Comments

  1. Stephanie Lough says:

    I’d like to add a little info on the “continuing education” program she took at Harvard:

    What Banks attended was a non-degree-granting certificate course at Harvard called the Owner/President Management Program. The O.P.M. has “no formal educational requirements” for would-be “clients” (the program doesn’t refer to attendees as “students”) and its classes do not count towards any university degree or qualification.

    It’s taught in three three-week units and currently costs clients $33,000 per unit.

    The application form does not have a space for applicants to list their GMAT scores — it doesn’t require any, because it’s not a graduate program — but it does ask about their annual compensation.

    http://jezebel.com/5937660/tyra-banks-needs-to-stop-lying-about-going-to-harvard-business-school

    Maybe we are being too harsh, or maybe it’s all my built up passive-aggressiveness from reading former classmates’ and peers’ LinkedIns and wanting to yell LIARS!!!!! at the top of my lungs.

  2. Stefanie says:

    I work in social media and watched a few episodes of this season to see what they would do with it and agree that it is a major fail. If you look at the Facebook page it is just an shrine to Tyra. You can’t vote for the current contestants or view their photos, all of that still takes place on the website = not social enough for me. https://www.facebook.com/ANTM If you want to see a show do social right than tune into The Voice. They mix in tweets and hashtags but it hasn’t become the entire premise of the show.

    Stefanie

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