Any America’s Next Top Model Fans here?
I didn’t think so!
That’s because the show has completely gone off the rails – due in LARGE part to social media, and creator/host/narcissist Tyra Banks’ obsession with it.
Anyone who used to be a fan of the show, which is every girl reading this, will remember the that at its peak, the program balanced the hijinks of Adrianne Curry, Janice Dickenson, and Ms. Jay with insane photo shoots, unique locales and Nigel Barker. (I need not explain Nigel Barker to former fans.)
The show worked because it was BALANCED. It was COMPETITIVE. It was FUNNY.
However, scared of losing its touch as it became long in the tooth, Tyra mixed things up this year – and ruined the show forever.
A “student” at some prestigious Harvard continuing education program, Tyra has been learning about the evolving world of social media. And, like any true narcissist, she likes how shiny and new and pretty it sounded.
She fired the photo shoot director, Mr. Jay.
She fired the zany, lovable coach, Miss J.
She fired talented eye candy with an accent, Nigel. (sigh)
In their place, she over-invested in a “social media correspondent,” monotonous You Tube videos from viewers and twitter hashtags on screen every two seconds.
Gone are the hijinks, the photos and the fun. Instead, we get a bunch of whiney skinny girls talking about building their “brands” via social media.
And I am not alone with this opinion. Lots of folks are voicing their annoyance.
In fact, ratings are in a free fall.
I may be crazy, but I think this is one of the first instances where the powers that be should have NOT invested so heavily in social.
What say you?