We sure have!
And here is why – we do a lot, and many of us do it differently. While we can all define public relations for people based on our old journalism textbooks or with the help of Google, it is time people understood it in simple terms from each of our perspectives.
So, throughout 2011, we are going to do just that. Each Wednesday, we will ask one public relations practioner from across the globe one simple question: What is public relations? Their answers will appear here each “What is Public Relations Wednesday.”
Since we thought it wouldn’t be fair to ask all of you without answering ourselves, our inaugural post comes from our own Abbie S. Fink.
So, Abbie, what is public relations?
Abbie: Excellent question. For me, public relations is telling your story to the people that need to know about you. It means creating a compelling reason for people to be aware of your organization/business and support you (shop at your store, hire your firm, eat in your restaurant, contribute to your non-profit). You must get that information to them in a way that lets them respond quickly and efficiently.
There are so many different ways to get that story told – you can do this with a well-placed story in the local newspaper, a timely direct mail effort or maybe even a large festival or special event.
Good public relations activities must be measured against your organization’s strategic goals and be flexible enough to adjust and adapt as circumstances change.
And even when times are tough, smart organizations still allocate time and resources to their public relations efforts. Creating loyalty is one of the best benefits of a timely and effective public relations effort.